"Business Leaders are recognizing that staying alive in today’s marketplace is dependent on the skills and engagement of their workforce, a value that differentiates them from the competition and exceptional relationships with customers and business partners”.

Lynda Barreca is a professional Business Advisor, Facilitator and Strategist; specializing in Organizational and Business Development.  Lynda founded BC Evolutions to help companies uncover and execute tangible solutions that improve their ability to sustain profitable growth.  Her clients are business leaders seeking knowledge and tactical assistance to better navigate today’s ever changing business challenges and transitions.  

She brings to her clients decades of senior leadership experience and a breadth and depth of diverse expertise gained over 20 years in highly competitive and changing business environments.   Her unique portfolio includes: Human Resources, Marketing, Customer & Partner Relations, Channel Development, Transition Management, Product and Supply Management.  

An early career in Human Resources and Industrial Relations (Manufacturing & Food Services) transitioned into senior management roles in Sales Operations, Marketing and Supply Management (Sun Microsystems).   Recruited in 1991 by Merisel Inc. an international technology distributor to develop a new product division; she progressed to a North American VP.   She was responsible for leading channel marketing, product and supply teams in Canada and the USA.

An acknowledged Channel Specialist and Customer Advocate, Lynda was instrumental in delivering the strategies that enabled Sun Microsystems, Apple, HP, IBM, Compaq and multiple other leaders to expand billion dollar sales channels.