Best in Class companies are using multiple channels to expand customer reach and service value!

Business Channels are alternative sources for a business to sell products.   Example a business may sell products direct to customers or choose to sell through a web site, utilize a distributor or multiple resellers.  Each represents a different channel of product movement to an end user customer.  Manufacturers started to adopt a multiple channel model decades ago to expand their customer reach and improve inventory efficiency.    The trend has become more popular in the retail sectors over the last 10 years.

84% of US Retailers now conduct business in more than one channel.  This includes storefront, direct sales, internet sales, call centers or a combination.

Manufacturing was early to adopt a model that leveraged relationships in multiple channels.   This trend is becoming more visible in the retail sectors as web based solutions help businesses to easily track sales, inventory and data management.

Customers are demanding seamless service in respect to buying, delivery and return of products through the channel of their choice.    BC Evolutions offers a wealth of specialization in channel development including customer loyalty and reseller programs.   Clients are able to identify competitive factors, customer needs and evaluate technology partners.

Evaluate channel ROI & Competitive Advantage
Align channel options with business needs
Identify best channel partnerships
Deliver programs to maximize channel engagemente

Lets us help you adopt a profitable and growth sustainable channel strategy that supports both your business and customer expectations.